Healthcare Digital Marketing Agency Explore Our Client Success Stories

Introduction

Founded in 1999 by the visionary couple, Dr. Deepak Namjoshi a renowned cardiologist, and his compassionate wife, Dr. Masuuma Namjoshi, CritiCare Asia Hospital stands as a beacon of unwavering dedication to providing superior healthcare for all. Our noble belief that quality medical services should be accessible to everyone, regardless of their financial circumstances, inspired the very foundation of our remarkable institution.

Challenge

Criticare Asia faced the challenge of improving its online visibility and attracting more patients to its healthcare services. With stiff competition in the industry, the hospital needed a robust digital marketing strategy to stand out and drive patient appointments cost-effectively.

Solution

To address this challenge, Healthus.ai implemented a multifaceted approach. Firstly, we conducted a thorough SEO audit and optimized Criticare Asias website to improve its organic search rankings. This resulted in a remarkable 94% increase in organic website traffic, significantly enhancing the hospitals online visibility and attracting more potential patients.

Additionally, we launched targeted PPC advertising campaigns to reach audiences actively searching for healthcare services. By carefully optimizing ad campaigns and targeting relevant keywords, we achieved an impressive $2.68 cost per appointment for paid advertising, ensuring maximum efficiency in patient acquisition.

Furthermore, our team implemented strategic social media marketing initiatives to engage with the hospitals audience on platforms like Facebook and Twitter. This led to 794 urgent care phone calls generated directly from our ads, demonstrating the effectiveness of our social media advertising efforts in driving patient inquiries.

As part of our ongoing partnership with Criticare Asia, we continue to provide monthly SEO services to maintain and further improve the hospitals search engine rankings. Additionally, we collaborated with the hospitals team to design and develop a custom website that not only showcases its services but also provides a seamless user experience for visitors.

In summary, our comprehensive approach to digital marketing, including website redesign, PPC advertising, SEO, and social media marketing, has yielded significant results for Criticare Hospitals - India. By focusing on driving patient appointments and optimizing cost per acquisition, we have helped Criticare Asia achieve its long-term patient growth goals and establish a strong online presence in the healthcare industry