PPC Case Studies
How We Reduced Cost Per Lead By 50% In One Month
Across July to September 2026, Google Ads delivered 4.7M+ impressions and 314K+ clicks. In one month, cost per lead fell by approximately 50%, while August tracking showed how campaign responses moved into appointments and clinic visits.
Cost Per Lead · One-Month Change
50% Lower
50%
Lower Cost Per Lead
Jun–Aug 2025 vs Jul–Sep 2026
4.7M+
Impressions
Jul–Sep 2026
314K+
Clicks
Jul–Sep 2026
The Result
Lower Cost Per Lead
Without Losing Scale
The campaign kept search visibility high while improving efficiency. Across the three-month period, Google Ads recorded a 7% click-through rate, while team reporting showed an approximately 50% reduction in cost per lead over one month.
7%
Click-Through Rate
Jul–Sep 2026
16K+
Tracked Conversion Actions
Forms, chatbot and calls
Case Studies
From Enquiry To Clinic Visit
In August, tracking followed recorded leads beyond the enquiry: 20% booked an appointment, and 30% of those appointments progressed to a clinic visit.
20%
Of Leads Booked An Appointment
August 2026 tracking
30%
Of Appointments Became Clinic Visits
August 2026 tracking
What Happens To Every 100 Recorded Leads
-
Recorded Leads
100
-
Booked An Appointment
20
-
Visited The Clinic
6
The Client
An Ayurvedic Heart-Care Network In India
Its Google Ads activity needs to reach people actively looking for heart-care support and give them simple ways to respond through forms, chatbot interactions and calls.
For paid search, the opportunity was to maintain high reach while improving the cost of acquisition and making the path from enquiry to appointment easier to measure.
The Challenge
Efficiency Matters As Much As Scale
High-volume healthcare search can generate plenty of traffic. For this campaign, the key test was whether Google Ads could lower the cost of generating an enquiry while maintaining visibility and giving the team a clearer view of appointment and clinic-visit progression.
The brief: improve paid-search efficiency without sacrificing scale, and strengthen the reporting around what happened after an enquiry.
What Healthus Did
A Paid Search Plan Built Around Every Enquiry
Efficiency kept at the centre, every enquiry route measured, and each lead followed through to the appointment and the clinic visit.
01Kept Cost Efficiency At The Centre
Cost per lead was reviewed alongside reach and click performance, so efficiency stayed visible as the campaign scaled. Team reporting showed an approximately 50% reduction over a one-month comparison.
02Made Every Enquiry Route Measurable
Lead forms, chatbot interactions and click-to-call actions were tracked separately, producing 16K+ recorded conversion actions across the reporting period.
03Connected Enquiries With Downstream Outcomes
August tracking linked lead activity to booked appointments and clinic visits, helping the team see which responses continued further into care.
How Healthus Drove The Result
Efficiency, Scale, Outcomes
-
01
Improved Campaign Efficiency
Cost per lead fell by approximately 50% in one month, without publishing the underlying commercial cost.
-
02
Maintained Scale And Engagement
Search ads delivered 4.7M+ impressions, 314K+ clicks and a reported 7% click-through rate across Jul–Sep 2026.
-
03
Tracked Progression After The Enquiry
In August, 20% of leads booked an appointment, and 30% of those appointments progressed to a clinic visit.
Want Paid Media Built Around Patient Outcomes?
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