SEO Case Studies
A Hospital Website Relaunch That Improved Google Position From 21.4 To 12.4
Healthus started with a two-hospital multispeciality group in Bengaluru in May 2026 and launched a fully rebuilt website in July. Compared with the three months before the project, July-September finished with a better average Google position, 11% more impressions and 6% more clicks.
Average Google Position
21.4→12.4
+11%
Impressions
+6%
Clicks
21.4→12.4
Average Google Position
Feb-Apr vs Jul-Sep 2026
+11%
Google Impressions
919k → 1.02M
+6%
Google Clicks
6,997 → 7,400
The Relaunch
Search Recovered After
The Relaunch
The new website went live in July 2026. Weekly clicks dipped just after launch, then recovered to 674, above the pre-launch average of 641. Impressions and average position also finished ahead of where they started.
Weekly Google Clicks
Dashed line: relaunch, July 2026
+57%
Weekly Impressions
61k → 96k
14.2 → 11.0
Average Position
Weekly average
+60%
Weekly Clicks Since The Dip
422 → 674
5.1
Avg Position, New Location Pages
491 clicks, Aug–Sep
Google Search Console. 8 weeks before relaunch (4 May–28 Jun) vs latest 4 full weeks (31 Aug–27 Sep 2026).
Content
New Articles That
Ranked Quickly
Eight articles published after the project began generated 1,283 clicks and 495k impressions between July and September.
1,283
Clicks From 8 New Articles
Jul–Sep 2026
1 → 5
Articles With 100+ Clicks Per Quarter
Feb–Apr vs Jul–Sep
Top New Article
The Dengue Test Timeline
5.1
Clicks
5.8
Average Position
Local Discovery
More Direction Requests
On Google Maps
Google Business Profile performance across both hospital listings, February–April vs July–September 2026.
Google Business Profile · Both Hospitals
Direction Requests
+20%
Profile Views
+16%
Google Business Profile, both hospital listings. Paid search also ran from Jul 2026.
The Client
Two Multispeciality Hospitals In Bengaluru
The website carries doctor, treatment and location pages alongside health articles, and each hospital has its own Google Business Profile.
The Challenge
Rankings Were Sliding Before The Project
10.2 → 19.2
Avg Position, Jan → Apr 2026
2.0k–2.5k
Monthly Clicks Since Jun 2025
1
Article Over 100 Clicks, Feb–Apr
156k → 90
Treatment-Page Impressions → Clicks
Average position fell from 10.2 in January 2026 to 19.2 in April, the weakest month of the year. Only a newborn vaccination chart passed 100 clicks between February and April, and treatment pages averaged position 11.6. The old website needed a full rebuild.
What Healthus Did
The Rebuild Came First
New doctor, treatment and location pages, plus a monthly content schedule, were planned around the new site.
01Rebuilt And Relaunched The Website
Rebuilt from the ground up and live in July 2026, with technical SEO and structured data built in. On-page work covered titles, descriptions, headings and internal links.
02Added Pages For Doctors, Treatments And Locations
Every doctor now has a dedicated page. The first treatment pages are live, with more in the pipeline. New location pages and hyperlocal targeting support area-level searches.
03Published Patient-Question Content And Built Authority
Eight patient-question articles are published each month, supported by six new backlinks a month. Both hospital Google Business Profiles were also optimised.
What Changed After The Relaunch
Rankings, Content, Local Reach
-
01
Rankings Held Through The Rebuild
Average position improved from 21.4 in February–April to 12.4 in July–September, while the homepage moved from 8.0 to 6.7. September closed at 10.8 with 428k impressions, the highest month in the reporting period.
-
02
New Content Started Earning Clicks Quickly
Four of the new articles received more than 100 clicks each between July and September, led by the dengue test timeline.
-
03
Local Discovery Improved
New location pages averaged position 5.1 and brought 491 clicks in August and September, while direction requests across the two Google Business Profiles rose 20%.
Planning A Hospital Website Relaunch?
Keep your rankings through the rebuild, and come out ahead.
Talk To Healthus For Healthcare SEO →